Letsema’s Customer & Marketing practice is a specialised services partner that supports organisations to maximise impact with a customer-centric approach to growth.
Our team is looking for a Customer, Marketing & Brand Strategy Consultant, who is wildly curious about the drivers behind human behaviour and passionate about human-centred design, customer, brand and marketing strategy.
Combining the disciplines of brand and marketing, design thinking, strategy and strategy implementation, we design solutions with empathy and creativity from the outside in.
MINIMUM REQUIREMENTS:
Bachelor’s degree in a business, marketing, branding or engineering field, relevant post-graduate qualification preferred
- Customer experience and strategy expertise
- Previous experience (2+ years) in design thinking or brand & marketing related fields
- Self-motivated individual with an aptitude for navigating complex environments
- Retail/ Tourism/ Banking experience beneficial
ROLE
Take responsibility for delivery of consulting engagements within large organisations
- Conduct customer and market research and unearth actionable insights
- Create competitive reviews and situational analyses
- Identify and formulate insights-driven strategy, including brand architecture and positioning, appropriate to business need and level of sophistication
- Write compelling brand stories and present strategies in a manner that is relevant to the client
- Develop compelling business rationale to support your strategies and assist clients in building organisational support
- Define and manage a human-centric approach to strategy implementation within organisations of all sizes
- Structure tasks in a goal-oriented way and manage delivery by ensuring alignment of you and your team to objectives, priorities and the direction of the project
- Manage relevant project stakeholders by influencing and building relationships with clients
- Collaborate with creative teams, participate in client meetings and lead ideation sessions
- Create the platform to facilitate a healthy team environment and support the development of high performing team members through on the job training, mentoring and coaching
COMPETENCIES:
Skilled at optimising customer experience and business performance in mature digital organisations
- Understanding of the customer, their journey and needs
- Strong research skills
- Strategic thinker
- Enthusiasm for emergent trends and technologies in marketing, analytics and strategy design
- Exceptional analytical and problem-solving skills
- Advanced PowerPoint presentation skills
- Creative and compelling storyteller
- Excellent communication skills, both verbal and written
- Confident and resilient
MORE ABOUT WHAT WE DO
CUSTOMER, MARKETING & BRAND STRATEGY
We support management teams to solve complex problems with human-centered design and a clear understanding of how products, price, distribution and experience must combine to build differentiated and purpose driven brands and propositions.
Our other fields within the practice include:
MARKET INTELLIGENCE & CUSTOMER RESEARCH
We employ a range of research, insights and intelligence tools to help our partners explore new and existing markets, gather insights into customer preference and market dynamics, and understand how this influences behaviour.
CUSTOMER EXPERIENCE & DESIGN
Starting with the customer need, we use design, creativity and curation to create memorable experiences, optimising the multitude of touchpoints that occur through the sales, usage and retention stages of the customer journey.
DIGITAL PERFORMANCE MARKETING
Technology and data now enable new customer experiences that build intimate relationships between the brand and consumer. Through our digital agency, LDMA, we bring a performance mindset and the latest technical and organisational design tools to make this possible.
MARKETING ORGANISATION EFFECTIVENESS
We provide a range of diagnostic, design, measurement, management and assurance functions to support marketing transformations and ensure that targeted financial and organisational benefits become a reality.
Should you wish to apply please send the following to careers@letsema.co.za:
- A detailed CV – no longer than 3 pages (NB: in MSWord format)
- Your academic results from grade 12, university and any other additional studies you may have completed.
(Both certificates and transcripts reflecting grades/marks achieved) - A copy of your ID/Passport (and work permit if Non South African)
- Your current cost to company package and expectations (including recent pay slip)
