Solving ‘wicked’ problems requires fresh perspective. Approaching problems from the point-of-view of the customer provides a relevant way to step outside established paradigms and find new perspective.
Letsema’s Customer Strategy practice supports organisations to maximise impact with a customer-centric approach to growth. We combine the disciplines of business and marketing strategy to design high-performing commercial value chains – beginning with customer needs and spanning product, distribution, customer experience, marketing and operations.
We serve commercial and strategy, marketing, agency and public-sector leaders across a diverse range of industries. The proposition is comprised of four service lines supporting specific areas of the commercial value chain.